About Us: A Small Business with a Big Philosophy

Hi everybody, and welcome to The Smartest Sprout! We’re glad you’re here. We love children and we want all families to have the tools they need to thrive. Sadly, the marketplace for children & family goods is littered with mindless plastic products, one-time-use merchandise, misleading advertising, and toxic materials. It can be nearly impossible to navigate through this to find what’s best for your family.

Our team is passionate about introducing parents to quality educational tools, non-toxic household essentials, nutritious foods, and environmentally sustainable products. We want to do our part to help our youngest generation grow up smart, healthy, confident, and able to experience everything our beautiful planet has to offer. 

We believe that kids need to play with toys that encourage cognitive and intellectual development; not with plastic cell phones or fashion dolls. Books are a portal to limitless knowledge and imagination. Fictional cartoons should be replaced with programming that opens up minds to real world principals of engineering and self-sufficiency. Meal time is best when it consists of whole, organic ingredients. Homes should be filled with safer cleaning supplies, non-toxic textiles, and quality products that can be passed from generation to generation. ​​

Organic merchandise and sustainable materials are growing in popularity, and for all the right reasons. Though not all of our suggestions are organic or certified, we frequently give preference to products that are USDA Certified Organic, GOTS Certified, OEKO-TEX Certified, Greenguard Certified, FSC Certified, or hold a similar third-party certification. As long as long as a product meets our strict safety, functionality, or reusability standards; we want you to know about it. We proudly stand behind our morals and only promote products that meet at least one of the following criteria:   
• Made with organic, sustainable, or recycled materials
• Reusable items
• Multi-functional  
• Educational
• High-quality  
• Promotes health and wellness  
• Can simplify tasks or reduce stress  
• Encourages core family values 

We’d love for you to make The Smartest Sprout your trusted go-to resource to find exactly what you’re looking for and feel good about buying it. We are a brand-new website but we’re adding fresh content every week so keep coming back to check out our newest posts!